Reaching Peak Performance
Reaching Peak Performance
The Challenge
La Sportiva, a technical mountain footwear company that delivers the most technical products for the most technical mountain conditions engaged with 85SIXTY Customer experience agency to boost user engagement and conversions on their North American website.
Our Conversion Rate Optimization (CRO) audit quickly revealed that users were bouncing from the site due to insufficient communication of product value and a lack of motivational content to drive engagement.
- CX Strategy
- Research & Analysis
- User Experience Design
- Website Development
Our Proof
Increase in Overall Conversion Rate
Increase in Checkout Rate
Reduction in Bounce Rate
Increase in Add to Cart Rate
Our Approach:
The Goal: Increase quality product views
Our Integrated CRO and CX solutions approach consisted of drawing from User research, CX analytics, Customer Journey Mapping, and Persona Development to provide visitors with an experience that both matches their motivation and provides clear pathways to view “high probability to buy” products.
This strategy along with data-driven customer insights turned out to be the sweet spot.
Success!
By implementing brand value, product differentiation and conversion-driven UX design across the website experience, La Sportiva achieved a remarkable 28% increase in quality product views!
As another indication of behavior, the bounce rate decreased by 41% on the primary landing page and La Sportiva enjoyed increased engagement to their 3 largest product categories.
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