We guide your Marketing Technology decisions
across CDP, CRM, ESP, CMP & more.
15 YEARS+
Marketing Technology experience
$500M+
powered by our Martech stacks
20
projects delivered successfully
We're delivering success across disciplines.
Not just another Martech Agency
85SIXTY delivers superior digital solutions to clients and their in-house teams by merging innovative consumer journey strategies with advanced technology and meticulous execution. This approach guarantees impactful interactions throughout every phase of the customer lifecycle, creating lasting and meaningful business outcomes.
Services
We offer consulting services, implementation support, and ongoing enablement for a variety of digital marketing technologies.
With technology consuming the largest part of a Marketing department’s annual budget, it’s critical to ensure your digital strategy is leveraging the right mix of tools to drive the best business outcomes. Learn more.
Our Martech consultants are embedded directly into your team to gather use cases and conceptualize the best method for tracking your customer behavior across all platforms. Learn more.
Marketers are embarking in a future where the deprecation of third-party cookies will mean tracking, measuring and delivering targeted ads will be limited. Creating a first-party data strategy will be critical. Learn more.
85SIXTY has been at the forefront of choosing, implementing and configuring the best CDPs in the space. Our team will support the evaluation of a CDP you’re considering, guide you through the steps for a successful implementation using our comprehensive integration plans, and provide hands-on configuration to activate each connected destination. Learn more.
After a customer has implemented their chosen Martech stack, 85SIXTY provides oversight of their infrastructure and steers the execution across various activation points including websites, apps, media channels, emails, and other digital platforms as needed. Learn more.
Our Client Experience
Driving Marketing Technology decisions & enablement for leading brands
Customer Testimonials
Key Technology Partners
Driving success across your Marketing Technology stack requires an ecosystem of trusted 3rd party partners.
TL;DR: Google’s Cookie Decision Does not Change Strategy to Success
Google has reversed its decision to phase out third-party cookies in Chrome. Instead, they will introduce a “new experience,” allowing users to choose whether to continue using third-party cookies during their web browsing. Learn more about the impact of this decision and what you can do about it.
.
Martech Ecosystem Analysis and RFP Guidance
85SIXTY specializes in conducting thorough audits of your current Martech stack to pinpoint areas for improvement and potential. We guide you through the RFP process and partner selection, ensuring you collaborate with entities that align perfectly with your objectives and ambitions.
Use Case Identification and Implementation
Our team works closely with clients to uncover specific use cases by leveraging existing insights, interactive workshops, and thorough analysis. We transform these insights into foundational requirements and designs for CDP implementation, alongside initiating the first MVP use cases.
First-Party Data Strategy Formulation
85SIXTY is committed to formulating a robust first party data strategy, enabling you to harness your customer data effectively. This strategy is aimed at enhancing web personalization, media engagement, and analytical capabilities while adhering to privacy standards and compliance requirements.
CDP Implementation and Optimization
We offer expert assistance in integrating and optimizing technology and data engineering efforts. Our services encompass a collaborative approach to CDP implementation, covering everything from data ingestion to destination configuration, focused on audience segmentation and personalized experiences.
Continual Management and Tactical Execution
85SIXTY extends its expertise to bolster your internal teams, offering ongoing management and technical support. Our role involves overseeing your marketing technology infrastructure and steering the execution across various activation points including websites, apps, media channels, emails, and other digital platforms as needed..
FAQ
Most frequent questions and answers about our Digital Solutions team and their MarTech Consulting Services.
We focus on improving your digital strategy, which includes everything from auditing your current marketing technology to implementing Customer Data Platforms (CDPs), and ensuring it all runs smoothly after launch.
Our team combines a deep understanding of customer journeys with the latest technology, ensuring not just a solution, but the right solution for your specific challenges.
Our team is always learning, attending industry events and training sessions to ensure we’re using the latest and most effective strategies and tools. We are also certified partners with some of the most well known technology providers in the market like Adobe, Salesforce, mParticle, Klaviyo, LiveRamp and more.
We start each engagement by really understanding your needs, then carefully plan and execute, staying in close communication with you at every step.
We love working with internal marketing teams too. We’re all about collaboration and will work closely with your team to make sure our strategies are perfectly integrated with your ongoing operations.
The end results are that we’ll help you deliver better customer engagement and a more efficient, data-driven approach to your digital marketing efforts, leading to growth and improved customer satisfaction.
Using email addresses as unique identifiers is compliant with GDPR as long as you obtain explicit consent from the users, ensure their data is securely processed, and provide them with the ability to access, rectify, or delete their data upon request.
Server-side can be part of the solution, offering more control over data and a reduced dependency on client-side browsers. However, they should be integrated as part of a broader, privacy-compliant and user-centric strategy.
Clients are proactively adapting by focusing on collecting and leveraging first-party data, developing robust data management strategies, and investing in technologies like Customer Data Platforms (CDPs) to ensure they can deliver personalized experiences in a privacy-compliant way.