Social Video: Why It’s Time for Brands to Embrace the New Television
As the CMO / VP Marketing of a consumer brand, it’s imperative to stay ahead of industry trends and adapt your strategies to meet evolving consumer preferences. One of the most s
TikTok Playbook for Brands: Embrace Authenticity and Fun
TikTok is the fastest-growing platform out there, and it’s a fantastic opportunity for brands to connect with audiences in a fresh way. But remember, TikTok has its own vibe—it
Unlocking the Full Potential of Google Merchant Center Next: A Strategic Upgrade for E-Commerce Brands
As a seasoned player in the digital ecosystem, you’re already aware that Google is constantly evolving its tools to keep pace with the demands of modern commerce. The latest iter
Meltwater Summit 2024
Last month, our Director of Social Strategy, Julia Sullivan, attended the Meltwater Summit in NYC. We were excited to hear from brands like Google, TikTok, and NASCAR about social
Identity Resolution in a Cookieless Era: The Key to Personalized Marketing
In today’s digital world, where privacy is more than just a preference, marketers face a significant hurdle: how do we identify and target our audience effectively without relyin
Navigating the Future of Digital Accessibility
In the rapidly evolving digital landscape, accessibility remains a pivotal aspect of web development and design. The recent Level Access Webinar held on May 1, 2024, shed light on
The Rise of Server-Side Tracking: What It Means for Your Data
Remember tracking cookies – those little bits of code that followed you around the web? They helped marketers figure out your interests, target ads, and generally understand onli
Navigating the Cookieless Future: Strategies for Success
In a digital ecosystem that’s ever-evolving, the end of third-party cookies marks a pivotal moment, signaling a shift toward more privacy-centric advertising and marketing approa
How Comprehensive User Research Can Increase Your Bottom Line
Create Exceptional Experiences for Your Users By Getting To Know Them In the quest to truly understand their target audience, many businesses often believe that crafting a user per
3 Ways To Ensure Increased Performance From A Website Redesign Project
So you’ve decided to redesign your eCommerce website experience, that’s fantastic! Now buckle up buttercup and realize the road ahead. What’s the end game? How will you g