Tracking AI / LLM Web Traffic To Your Website
with Benj Arriola, Senior SEO Director at 85SIXTY Not so long ago, if you said “digital marketing,” you’d hear buzzwords like SEO, Google Ads, social campaigns, and email bla
The AI Prompt Funnel: Where Brands Show Up or Get Left Out
For years, brands operated with the understanding that they could shape the consideration set over the course of the customer journey. We did a great job of it; we mastered the con
Strategy Sessions: Finding The “Why” In The Data
with Melissa Kreuter, VP of Analytics at 85SIXTY Recorded: March 20, 2026Participants: Brian Perkins (Director, CRM Marketing, 85SIXTY) and Melissa Kreuter (Head of Analytics, 85
How AI Query Fan-Out Is Reshaping SEO in 2026
with Joe McGuff, SEO Strategist at 85SIXTY Google’s index has always been larger than any human can search; now it is being searched for us, hundreds of times per human prompt, b
Stop Asking How to Get In. Start Asking What Lets You In.
Why AI Search Is Forcing Enterprise Teams to Rethink Content Readiness Enterprise marketing teams are hearing a lot of noise right now about AI search content eligibility in 2026.
Shopify Winter Editions ’26: The Operator’s Guide to What Matters
Every time Shopify drops an Edition, my inbox floods with two things: excitement over the shiny new objects, and mild panic about what actually needs to be implemented. With 200+ u
Strategy Sessions: Inside Holiday Creative
with Scott Smith, Creative Director at 85SIXTY Recorded: December 5, 2025Participants: Brian Perkins (Director, CRM Marketing) and Scott Smith (Creative Director, 85SIXTY) For the
The Proprietary Intent Signal You’re Ignoring: Why Internal Site Search is the Missing Link in Your SEO Strategy
Your customers are telling you exactly what your site is missing. Are you listening, or just relying on third-party estimations? As an Ecommerce Director, your inbox is likely floo
PPC Hero Conf San Diego 2025: Where AI Meets the Marketer
This was my second time at PPC Hero Conf. The first was back in 2018 in Austin, back when TikTok wasn’t a thing, cookies weren’t crumbling, and we weren’t wondering if an AI
BrightonSEO 2025 Takeaways That Resonated With My SEO and AI Understanding
SEO in 2025 is less about gaming algorithms and more about creating real value for people. At BrightonSEO, experts emphasized that winning strategies come from uncovering hidden au