Social Video: Why It’s Time for Brands to Embrace the New Television
As the CMO / VP Marketing of a consumer brand, it’s imperative to stay ahead of industry trends and adapt your strategies to meet evolving consumer preferences. One of the most s
Navigating the Future of Digital Accessibility
In the rapidly evolving digital landscape, accessibility remains a pivotal aspect of web development and design. The recent Level Access Webinar held on May 1, 2024, shed light on
Adobe Summit 2023
Adobe Summit 2023 is back in person! As a certified Adobe agency partner, 85SIXTY is excited to have team members attending this year to support our customers on stage, gain insigh
What To Know About Google’s E-E-A-T Guidelines
What is E-E-A-T? Discover how Google uses the Expertise, Experience, Authority and Trust of your website in search.
Why ecommerce merchants should migrate to Google Analytics 4
There are several reasons why ecommerce merchants should consider switching to Google Analytics 4 (GA4). /*! elementor – v3.5.4 – 23-01-2022 */ .elementor-heading-title
85SIXTY Adds SEO Industry Veteran to Its Growing Digital Agency Leadership Team
Benj Arriola joins 85SIXTY as Senior Director SEO bringing over 2 decades of agency experience in marketing leadership and enterprise SEO strategies. We’re excited to have hi
Datawave – Identify Your Best and (Worst) Customers
When the DotCom bubble burst, it did so in an eye-popping fashion. In the late 90’s, Yahoo’s stock price was $200; two years later, 95% of the value was erased. There were mult
How to Compete With Online Travel Agencies on Metasearch
Online Travel Agencies (OTAs) are often a love/hate relationship for hoteliers. We love to get bookings but hate to pay fees while not owning the guest. So, we aim to drive direct