What is the real formula for Keyword Effectiveness Index (KEI)?
There are many versions of this formula, but in general, it is the ratio between search volume and some competition metric or keyword difficulty metric. It is often expressed as a
85SIXTY Adds SEO Industry Veteran to Its Growing Digital Agency Leadership Team
Benj Arriola joins 85SIXTY as Senior Director SEO bringing over 2 decades of agency experience in marketing leadership and enterprise SEO strategies. We’re excited to have hi
Datawave – Identify Your Best and (Worst) Customers
When the DotCom bubble burst, it did so in an eye-popping fashion. In the late 90’s, Yahoo’s stock price was $200; two years later, 95% of the value was erased. There were mult
How to Compete With Online Travel Agencies on Metasearch
Online Travel Agencies (OTAs) are often a love/hate relationship for hoteliers. We love to get bookings but hate to pay fees while not owning the guest. So, we aim to drive direct