One-Stop Shop for all
your TikTok needs.
(for reals)
One-Stop Shop for all your TikTok needs.
(for reals)
TikTok drives results in today's consumer journey.
56%
59%
2x
We create TikTok-first campaigns powered by Strategy, Culture, Content, Ads, Creators & Insights.
Services
Our full-service TikTok offering ensures you make connections with your target audience. Let's get cooking.
Launch new products. Grow your brand awareness. Drive incremental revenue. Learn more.
We translate your brand into TikTok > Vertical videos, ads and Creators. Learn more.
Full-funnel advertising for TikTok to reach the right audiences and grow your brand. Learn more.
Collaborative Creators can make a difference in your growth. We help find them, recruit them and contract them. Learn more.
A tech stack worthy of NASA to bring you insights across creative, ads, creators and more. Learn more.
Are you synced & selling on TikTok Shop? Why not? Learn more.
Our Happy Customers
We’ve been partners to some of the world’s most visible & social brands.
TikTok Case Studies
Tailored TikTok Strategies
Whether you're looking to launch for the first time on TikTok, elevate your existing TikTok presence or activate TikTok Shop; 85SIXTY crafts bespoke strategies that tap into your target audience, culture, commerce, advertising and trends.
Content Creation & Production
We work with you to uncover insights, trends and opportunities to ensure your content connects with and engages your community. Sometimes it's that raw, on-the-fly content that moves them and other times, it's planned, produced and published with intent. We leverage our Social Listening tools so you know what works when.
TikTok Advertising Programs
85SIXTY is a one-stop shop for consumer brands that have a variety of marketing objectives, from driving upper-funnel awareness with Spark Ads to lower-funnel conversions with Video Shopping Ads and e-commerce sales using TikTok Shop.
Creators / Influencer Management
Using our technology platform, we profile, recruit, contract and report on Influencer / Creators that will be great collaboration partners for your brand. From product launches to reaching new audiences, Creators are critical to your TikTok strategy.
TikTok Analytics & Reporting
85SIXTY is highly sophisticated when it comes to understanding the intersection of performance and creative so you always know the status of your KPIs. We deliver ongoing updates with standard monthly reports that cover your entire program along with social trends and insights we mine from our data warehouse.
TikTok Shop
With 3 in 4 users saying they are likely to buy from a brand they’ve seen on TikTok Shop, this is a sales channel you cannot ignore. With integrations for Shopify, sign up Seller Center, sync your product catalog and jump into today's hottest social commerce opportunity. We'll be here to support you along the way.
TikTok FAQs
Most frequent questions and answers about TikTok Marketing.
Absolutely, TikTok is on fire and growing like crazy! Here’s the lowdown:
1. Booming User Base: TikTok’s user numbers are skyrocketing. As of 2023, over 1 billion people are vibing on TikTok every month. It’s not just for teens anymore; folks of all ages are jumping on the bandwagon.
2. Download Frenzy: TikTok is crushing it in the app stores, consistently ranking at the top. It’s been downloaded over 3 billion times! Yep, that’s billion with a “B”.
3. Supercharged Engagement: TikTok users are hooked. The average person spends about 52 minutes a day scrolling, laughing, and creating. Engagement rates are through the roof, much higher than on other platforms.
4. Global Domination: What started in China has now taken over the world. TikTok is huge in the US, Europe, Southeast Asia, and beyond. Its global expansion is unstoppable.
5. Cha-Ching: TikTok’s raking in the cash. With unique ad formats and highly engaged users, it’s a magnet for advertisers. Revenue from ads and in-app purchases is booming.
6. Trendsetter: TikTok is where trends are born. From viral dances to the latest music hits, it’s the cultural hotspot. It’s setting the pace in fashion, entertainment, and more.
In short, TikTok is not just growing; it’s exploding! Whether you’re a casual user, a creator, or a brand, TikTok’s massive and engaged audience makes it the place to be. 🌟
For brands, TikTok offers a treasure trove of opportunities. Its advanced ad targeting and diverse, engaged user base can supercharge brand visibility and engagement. Brands like Chipotle have already leveraged TikTok to skyrocket their reach and engagement, setting a trend for businesses of all sizes. TikTok’s innovative ad formats, including in-feed ads, branded hashtags, and top-view ads, offer a variety of creative ways to connect with audiences. Plus, TikTok’s unique algorithm ensures that even smaller brands can go viral, making it an essential platform for modern marketing.
When considering if TikTok is right for your brand, it’s essential to evaluate several factors. TikTok thrives on creative, engaging, and often light-hearted content, making it ideal for brands looking to connect with a younger audience. Here are some key points to consider:
1. Target Audience: TikTok’s user base skews younger, with a significant portion being Gen Z and Millennials. If this aligns with your target demographic, TikTok could be a highly effective platform for your brand.
2. Content Type: TikTok is all about short, visually appealing videos that capture attention quickly. If your brand can create entertaining, educational, or inspiring content that fits this format, you’re more likely to succeed on the platform.
3. Brand Personality: TikTok is a platform that rewards authenticity and creativity. Brands that can showcase a fun, relatable, or innovative side tend to perform well. If your brand is more serious or traditional, you might need to rethink your approach to fit TikTok’s style.
4. Engagement: TikTok offers unique ways to engage with your audience through trends, challenges, and user-generated content. If your brand can leverage these features to build a community and interact with users, TikTok could be a valuable addition to your social media strategy.
5. Resources: Effective TikTok content often requires a different approach and potentially more frequent posting compared to other platforms. Ensure you have the resources to create high-quality, consistent content and engage with your audience.
Ultimately, TikTok can be a powerful platform for your brand’s visibility and engagement if it aligns with your audience, content style, and marketing goals. It’s worth experimenting..
TikTok’s user base is incredibly diverse, attracting a wide range of people globally. Here’s a snapshot of who uses TikTok:
- Young Adults and Teens: TikTok is especially popular among Gen Z (ages 10-24), but it’s also seeing significant growth among Millennials (ages 25-40). This demographic loves TikTok for its quick, entertaining, and relatable content.
- Creators and Influencers: The platform is a hotbed for creators and influencers who share everything from dance routines and comedy skits to beauty tutorials and life hacks. These users thrive on TikTok’s algorithm, which can catapult them to viral fame.
- Brands and Businesses: More and more brands, from startups to big corporations, are joining TikTok to reach younger audiences, create engaging content, and participate in trends. Brands use TikTok to showcase products, share behind-the-scenes content, and engage with users through challenges and campaigns.
- Niche Communities: TikTok hosts a plethora of niche communities, often referred to as “sides” of TikTok. These include BookTok (for book lovers), FoodTok (for foodies and chefs), FitTok (for fitness enthusiasts), and many more. These communities are united by shared interests and create highly specific content.
- Global Audience: While TikTok is immensely popular in the US, it has a substantial global presence. Users from countries like India, China (via Douyin), Brazil, Indonesia, and many parts of Europe make up a significant portion of its user base.
- Parents and Families: Recently, there has been an increase in parents and even grandparents joining TikTok. Family-oriented content, parenting tips, and funny family moments are common, making it a platform for all generations.
In summary, TikTok is a melting pot of various demographics, interests, and geographies, making it a vibrant and dynamic social media platform for virtually everyone.
Alright, let’s break this down for you. TikTok’s algorithm is a powerhouse, designed to get you hooked by serving up personalized content that keeps you engaged. Here’s the lowdown:
Key Factors Driving TikTok’s Algorithm:
1. User Interactions:
– Likes and Shares: The more you like and share, the more the algorithm knows what you’re into. It’s like giving the app a roadmap to your preferences.
– Comments: Dropping comments? That tells the algorithm you’re invested in the content.
– Watch Time: If you’re watching videos all the way through, that’s a goldmine for the algorithm. It knows you’re digging that type of content.
– Follows: Following accounts sharpens the algorithm’s understanding of your interests.
– Content Creation: The stuff you create and engage with helps tune your feed even more.
2. Video Information:
– Captions and Hashtags: These are key for categorizing content. The algorithm reads this info to serve you similar videos.
– Sounds: The music or audio tracks in the videos you watch frequently help the algorithm decide what to show you next.
– Hashtags: They’re like signposts for the algorithm, guiding it to content you’re likely to enjoy.
3. Device and Account Settings:
– Language: Your preferred language impacts the content you see.
– Location: Where you are helps the algorithm serve you relevant local content.
– Device Type: Your device type can influence how the algorithm performs.
How It Works:
1. Initial Exposure: When you upload a video, it gets shown to a small test group first. This is the algorithm’s way of seeing if it’s got potential.
2. Engagement Metrics: If that group likes it—likes, shares, comments, watch time—the algorithm starts scaling it up.
3. Performance Scaling: Your video keeps getting shown to bigger audiences as long as it keeps performing.
4. Personalization: All this data feeds back into the algorithm to fine-tune your “For You” feed, making it more and more tailored to your tastes.
Advanced Techniques (The Nerdy Stuff):
– Machine Learning: TikTok uses advanced machine learning models that are constantly learning and getting better at predicting what you’ll like.
– Trending Content: It’s on top of trends, making sure you see the latest and greatest challenges, songs, and hashtags.
– Diverse Content: The algorithm also mixes it up to keep your feed fresh and interesting.
In a nutshell, TikTok’s algorithm is like a finely tuned machine learning beast, constantly evolving to keep you engaged and coming back for more. It knows you better than you know yourself, and that’s how it keeps you hooked.
TikTok Shop is an in-app feature that allows users to discover and purchase products directly within the TikTok platform. It’s like bringing the mall to your fingertips, blending social media engagement with shopping.
Key Features:
- In-Feed Shopping:
- Product Links in Videos: Creators can tag products directly in their videos. See something you like? Just click the link and you’re instantly taken to the product page.
- Shoppable Livestreams: During live videos, creators can showcase products with direct purchase links, creating a real-time shopping experience.
- Product Showcase:
- Branded Hashtag Challenges: Brands can sponsor challenges and include product links, driving engagement and sales.
- Creator Marketplace: Brands partner with influencers to promote their products. The algorithm helps match brands with the right creators to maximize impact.
- Seamless Checkout:
- In-App Purchases: You don’t even have to leave TikTok to buy something. The entire transaction happens within the app, making it super convenient.
- Secure Payment Options: TikTok Shop supports various payment methods, ensuring a smooth and secure checkout process.
- Personalized Recommendations:
- AI-Powered Suggestions: Just like the TikTok algorithm for content, TikTok Shop uses AI to recommend products based on your interests and behaviors. It’s personalized shopping at its finest.
How It Works for Users:
- Discovery:
- Browse and Engage: As you scroll through your feed or watch live streams, you’ll encounter shoppable posts.
- Product Tags: Click on product tags in videos to view more details and make purchases.
- Purchase:
- Add to Cart: Found something you like? Add it to your cart right within the app.
- Checkout: Complete your purchase with TikTok’s secure payment system. Easy peasy.